What does lifestyle mean and why is it important to marketers?
What will be an ideal response?
Lifestyle is a mode of living that is identifiable by how people spend their time, what they consider important in their environment, and what they think of themselves and the world around them. The analysis of consumer lifestyles (also called psychographics) has produced many insights into consumers' behavior. For example, lifestyle analysis has proven useful in segmenting and targeting consumers for new and existing products.
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Mergers that combine units within a single corporate entity are called ______.
A. intramergers B. joint mergers C. intermergers D. corporate integration
Give some examples of situations in which the indirect approach would be favored over the direct approach
What will be an ideal response?
A business who requires that all cash payments be made by check, can not use a petty cash system
Indicate whether the statement is true or false
Quality can be instilled as part of an organization's culture by
a. encouraging the pursuit of quality awards. b. providing job and quality training. c. enpowering employees. d. All of the above can be used to instill quality as part of the organization's culture.