Laura has an almost-new economy car, but she wants a Ford Mustang because she thinks it would be exciting to own one. If she decides to purchase a sports car such as the Mustang, she will be primarily fulfilling a ________ need.
A. postpurchase
B. psychological
C. functional
D. safety
E. functional and psychological
Answer: B
You might also like to view...
The generalization process used to estimate population parameters from sample findings is known as parameter estimation
Indicate whether the statement is true or false
Marketers need to anticipate how a medium will present their story and
A) whether they will need to supplement their message with in-store promotions. B) whether audiences will catch on to endorsements from fake bloggers. C) the effect of the medium's reputation upon the audience's perception of the story. D) the exact increase in sales attributable to positive publicity. E) whether they will need to change their advertising campaign.
Describe ways in which databases can be used to build connector lists. Why are databases of limited usefulness?
What will be an ideal response?
When a physician performs an operation, this would be considered what type of contract?
a) real property b) sales c) personal service d) none of the above