What do the majority of rail movements involve?
a. manufactured goods
b. bulk liquids and coal
c. low value, heavy commodities
d. consumer goods
C
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Which of the following customer relationship marketing strategies allows customers to become their own individual market segments?
A) mass-personalization B) core-segment strategy C) decentralization D) mass-customization E) database marketing
A shopper profile should ideally contain _____
a. data developed from observational-based studies b. only demographic data c. only lifestyle data d. both demographic and lifestyle data
Describe the features of an effective claim denial
Life insurance policies that have dividend payments are known as
A) term life policies. B) modified life policies. C) participating life policies. D) renewable life policies.