Which of the following best describes the appropriate use of euphemisms?
a. Eliminate euphemisms because people can recognize such expressions for what they are—unpleasant ideas presented with a little sugar coating.
b. Avoid euphemisms with excessive sugar coating and those that appear sarcastic.
c. Use euphemisms whenever possible because they show your attempt to be polite and positive.
d. None of the above describes appropriate use.
B
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_____ takes place when an operation switches from using an old system to using a new system.
Fill in the blank(s) with the appropriate word(s).
Marlene Arau is a member of the sales force at Urban Fashions, a clothing manufacturer. Marlene is preparing for a first meeting with a wholesaler who is a potential customer
Marlene is learning as much as she can about the wholesaler's organization. Marlene is in the ________ step of the personal selling process. A) prospecting B) sales presentation C) preapproach D) approach E) overcome objections
Advertising today is not as well regarded as marketing people would hope because ________
A) it has lost much of the creativity it had 25 years ago B) it carries a stigma about the message being created and paid for by the sender C) it is not written or talked about as much in the media D) it is perceived as news
Different degrees of participation, with respect to the voice of organizational outcomes, are ______.
A. to be cultivated B. more common in loosely coupled systems C. an act to change D. none of these