Which of the following is not a major category of factors that influence the consumer buying process?
A) ?Social
B) ?Psychological
C) ?Demographic
D) ?Situational
E) ?Both social and situational
C
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Why is it especially important to be careful about the messages you send via electronic communication?
a. Due to the lack of cues, misunderstandings can lead to electronic conflicts. b. Almost anyone can look into your private e-mails. c. The same rules apply for electronic communication as paper communication. d. all of the above
Which of the following statements is true of business confidence indices?
a. they show how sure actual managers are about future business growth. b. they indicate how businesses have been performing over the pervious year. c. they show how confident customers are about companies they do business with d. they indicate general economic statistics over the previous year
One of the costs associated with citizen involvement includes:
A) Desensitizing people to emerging problems B) Decreases the accountability of the public C) Views expressed might not be representative of the majority D) People are less likely to “buy in” to solutions
A single page of typewritten copy that has 300 words or less and describes a company event or product is called a
A. press story. B. feature article. C. captioned paragraph. D. news release. E. publicity bulletin.