With reference to the six-category scale, a consumer satisfaction index (CSI) of 60 denotes that the customer is ________
A) dissatisfied
B) satisfied
C) very satisfied
D) somewhat dissatisfied
E) somewhat satisfied
E
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Answer the following statements true (T) or false (F)
1. The first step of the OD process is evaluation, which uses employee surveys, interviews, and observation to ascertain attitudes and problem areas. 2. In the OD process, feedback is used to refine the diagnosis. 3. Intervention is the treatment phase of OD in which problems are corrected. 4. Hard data about absenteeism, turnover, and profitability are used in the intervention stage of the OD process.
Which of the following products would the electronics company CypressSound classify as a cash cow in its BCG matrix?
A) Cyan — a cell phone that is designed for music lovers and has a very low market share in a market that is growing steadily B) Boosh — a home entertainment system that has a strong market share in a market that is likely to expand in the future C) Xpress — an MP3 player that has a high market share in a market that is not expected to grow significantly D) AutoPlay — a car audio system that has a high market share in a market that has been growing constantly E) Unipress — a CD player that has a very low market share in a market that is shrinking rapidly
When people are kidnapped for ransom, the right response is to pay the ransom, get the hostages released, and then retaliate.
Answer the following statement true (T) or false (F)
Use an exploded pie chart:
a. to give equal emphasis to all slices of a pie b. to emphasize a particular slice of a pie c. to give a pie chart a serious tone d. none of the above