Explain why marketers need to understand the views of consumers in dealing with the compatibility and complexity of innovations
What will be an ideal response?
Compatibility is the extent to which a new product is consistent with existing cultural values, customs, and practices. By anticipating compatibility issues early in the new product development stage, marketing strategies can address any such problems in planning communication programs, or there may be opportunities for altering product designs to overcome any consumer objections. Complexity is the degree to which consumers find a new product or its use difficult to understand. Perhaps if the consumer does not understand what a product can do or how to use it, the product will not be purchased.
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Which of the following information is contained in a customer information file (CIF)?
A) description of competitors B) contact history of the customers C) rates charged by key suppliers D) rules and regulations affecting the business of the organization
Which of the following is true regarding the provisions of IAS 39?
a. IAS 39 does not require unrealized gains and losses on trading securities to be recognized as part of net income. b. IAS 39 requires gains and losses on available for sale securities to be recognized as part of net income. c. IAS 39 allows companies to choose between recognizing gains and losses on available-for-sale securities as part of net income or as part of stockholders' equity. d. IAS 39 allows companies to choose between recognizing gains and losses on trading securities as part of net income or as part of stockholders' equity.
Theo is very open about his religious beliefs. He is very outspoken about a contractor that has recently been selected to deliver a product for your business. Write out a role play with Theo that addresses his concerns, yet does not impact business.
What will be an ideal response?
What is a method of input-output control that uses a system of cards to limit the amount of work at a work center and also to control lead time and monitor backlog?
A) the assignment method B) backward scheduling C) forward scheduling D) ConWIP cards E) level material use