Discuss and exemplify when stories work.
What will be an ideal response?
Reflect your passion, supply an antagonist or villain, offer up a hero or protagonist, create an awakening in others, or reveal a need for change or opportunity for transformation.
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List the main considerations for the "fit" of a brand extension to the parent brand category
What will be an ideal response?
If the values in a control chart follow a pattern (instead of being random), then ______.
a. we can say that a special cause is present b. the process is within control c. the operator is out of control d. there is excessive common cause variation
The challenge of developing creative advertising that captures the attention of consumers has become greater with the spread of new media.
Answer the following statement true (T) or false (F)
What is the paradox of positive organization change?
A. change moves forward, not backward B. negative factors have a stronger impact on behavior than positive factors C. applauding achievements can backfire during change D. people prefer to be negative