To avoid a tone of egotism in a résumé, _____.?
A) ?do not use action verbs that provide emphasis
B) ?do not use too many adjectives or adverbs that seem overly strong
C) ?divide the list of activities into appropriate divisions and then select an appropriate label
D) ?summarize information that is relevant but does not merit several separate lines
B
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Which of the following is most likely an advantage of viral marketing?
A) Viral marketing reinforces consumers' attitudes about a brand. B) Most messages are likely to "go viral." C) Consumers want to be a part of viral marketing. D) Viral marketing can easily be successfully accomplished. E) Viral marketing produces engagement and positive exposure for a brand.
Under a(n) ________ agreement, an employer agrees to hire only employees who are already members of a union
A) union shop B) agency shop C) confirmed shop D) closed shop
Trident Food Corporation generated the following income statement for the most recent fiscal year: Sales revenues $150,000 Variable cost of sales (112,500) Gross profit 37,500 Fixed operating costs (24,000) Net operating income (EBIT) 13,500 What is the degree of operating leverage for Trident Food? ?
A. ?2.78× B. ?10.71× C. ?3.86× D. ?3.00× E. ?4.00×
Since 1963, Mary Kay, Inc.'s guiding principle has been based on ________.
A. caveat emptor B. maximizing profits so long as the firm stays within the rules C. the Golden Rule D. the Consumer Bill of Rights E. the American Marketing Association Statement of Ethics