What is the most appropriate step that should be taken to overcome the obstacle of maintaining public attention?

a. Exercising creativity to present news
b. Targeting the right media
c. Understanding the value of news
d. Thinking about the interest of the public


A

Communication & Mass Media

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Which of the following is NOT one of Grunig's four models of public relations?

A) Two-way asymmetric B) Public information C) Press agentry/publicity D) One-way publicity E) Two-way symmetric

Communication & Mass Media

Your presentation outline should be limited to key words, except in the introduction and conclusion

Indicate whether the statement is true or false

Communication & Mass Media

How did Edward Bernays and Doris Fleishman pioneer pro bono PR work?

a. writing free articles about their clients b. promoting charities at no cost c. using media tours regularly d. scheduling press events

Communication & Mass Media

When organizing your speech, parallelism allows you to be consistent throughout your speech

Indicate whether the statement is true or false

Communication & Mass Media