Increase in trialability of an innovation is positively related to its success
Indicate whether the statement is true or false
TRUE
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________ advertising aims to stimulate repeat purchase of products and services
A) Reinforcement B) Comparative C) Persuasive D) Informational E) Reminder
______ consists of concentrating on the true meaning of what others are saying.
A. Communication B. Processing C. Paraphrasing D. Active listening
Why must marketers NOT view a social medium as a connector?
A) Connectors are only found in traditional non-interactive media. B) Social media have limited appeal, reach, and influence over young consumers. C) Social media are vehicles for connecting marketers with connectors who then share opinions with the larger community. D) Product claims on the Internet are not verifiable, and most consumers do not trust social media. E) Social media are so new that marketers are still unsure of effective ways to wage public relations campaigns in this environment.
When rivalry between two organizations is bringing down prices in a market, the situation is
improved by the entrance of a third organization into the market. Indicate whether the statement is true or false