Media scholar Marshall McLuhan argued that electronic media messages essentially are no different from print messages

a. True
b. False


ANSWER: False

Communication & Mass Media

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Demographic information about an audience allows a speaker to make consistent and accurate assessments about audience members based on factors, including age, sex, sexual orientation, religion, race, and social class

Indicate whether the statement is true or false

Communication & Mass Media

According to the text, which technique targets the affect personality dimension?

a. Systematic desensitization b. Cognitive restructuring c. Physical exercise d. Interpersonal support e. Skills training

Communication & Mass Media

In the past, sumptuary laws were enacted to ______.

a. make sure everyone dressed the same way b. prevent people from dressing in a lewd manner c. require certain kinds of attire at formal gatherings d. prohibit people from misrepresenting their social status

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1.The University of West Georgia (UWG) needed to counter negative perceptions. 2.Research indicated confusion between UWG and other institutions existed at the University of West Georgia. 3.The U.S. Conference of Catholic Bishops’ goal was to increase attendance at the Pope’s mass. 4.The U.S. Conference of Catholic Bishops wanted to increase Hispanic engagement on social media prior to Pope Francis’ first visit. 5.The research for Mississippi, Believe It! revealed a similar campaign had been conducted the previous year.

Communication & Mass Media