Your firm’s finance department has just issued new guidelines for how market segments are to be evaluated based on sales expectations. In general, the new guidelines require the marketers to measure company sales potential based on a general economic forecast for a time period. Which one of the following types of market segment evaluation approaches is the finance department advocating?
A) Breakdown approach
B) Economic analysis approach
C) Buildup approach
D) Market potential approach
E) Gross margin approach
Answer: A) Breakdown approach
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Totals on the debit and credit sides to determine the balance of an account are known as
a. footings; b. credits; c. debits; d. rulings; e. revenues
This question contains two sections; be sure to answer both. First, identify the four types of unionized and nonunionized workplaces (that is, the four kinds of workplace labor agreements), and explain how they differ and the legal status of each. Second, suppose that you have just been hired at Shoppers' Warehouse, a high-volume grocery store that sells products in bulk. Shoppers' Warehouse is unionized, but you do not need to join the union as soon as you are hired. However, within 12 months you are required to join the union. What type of shop is Shoppers' Warehouse?
What will be an ideal response?
The customer does most of the talking in the approach and presentation stages of the need- satisfaction method.
Answer the following statement true (T) or false (F)
The measurement principle prescribes that accounting information is based on subjective opinion rather than cost.
Answer the following statement true (T) or false (F)