Customer equity is a measure of the past value of a company's customer base
Indicate whether the statement is true or false
FALSE
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Anton is a salesperson at GF Motors Co. Ben, a customer, has an engine complaint with the car he purchased from GF Motors. Anton listened to his complaint and determined the facts in the complaint. Which of the following should Anton do to effectively respond to his customer in this scenario?
A. He should offer a solution and gain agreement that the proposed solution is acceptable. B. He should interrupt the customer if the customer is describing imaginary grievances. C. He should discuss how another employee of the company is actually at fault. D. He should determine whether his firm or the customer is responsible for the problem. E. He should attempt to sell a different car to the customer.
One type of ultimatum is the ________ offer, in which one party presents the other with a classic no-win, use-it-or-lose-it dilemma.
Fill in the blank(s) with the appropriate word(s).
The following statement represents the most effective approach in offering an alternative: Although we do have a one-bedroom apartment available, we don't have the two-bedroom apartment that you requested
Indicate whether the statement is true or false
Which type of manufacturer-owned wholesaler does not maintain an inventory, but sells the manufacturer’s products and could be considered to be a sales force owned by the manufacturer?
a. agents b. brokers c. sales office d. sales branch e. drop shipper