The social consumer decision journey framework recognizes that
A. consumers follow a linear sequence of awareness, interest, evaluation, and trial before ultimately adopting a product.
B. promotional campaigns should be designed to motivate consumers to take immediate action.
C. consumers connect with large numbers of brands through digital channels that are often beyond marketers' control.
D. consumers are always active participants in a communication process and they gather information through active learning.
E. consumers make purchase decisions regarding low-involvement products based on their social status and purchasing power.
Answer: C
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