In media evaluation, benchmarks are used for what purpose?

a. consolidation of data
b. summarizing of data
c. comparison of data
d. explanation of data


c. comparison of data

Communication & Mass Media

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A well-designed ad does all of the following except:

a. Attracts the target audience b. Holds attention c. stresses key information d. Appeals to emotion

Communication & Mass Media

Use an oral citation to:

a) establish your credibility as a speaker b) establish the trustworthiness of your source c) show where your information was obtained d) all of the above

Communication & Mass Media

Boys are taught through gender socialization

a. that talk is used to assert identities, solve problems, and argue points of view. b. that communication is used to foster intimacy. c. that communication is the crux of relationships. d. that asking for help is a way to "connect" with others and to communicate support. e. that communication is an end in-and-of-itself.

Communication & Mass Media

The process of stimulating meaning in the mind of another person or persons through verbal and nonverbal messages is referred to as

a. human communication b. meaning c. human interactionism d. nonverbal communication e. dialogue

Communication & Mass Media