The findings of problem solving research are used in making decisions that will solve specific marketing problems
Indicate whether the statement is true or false
TRUE
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The three primary business communication functions are to inform, to persuade, and to entertain
Indicate whether the statement is true or false
When revising for content you should
A) include sufficient information B) describe your policy C) give an answer D) look for negative language
Frieda is considering advertising her new restaurant on the radio to attract more customers. She knows that in order to attract listeners' attention on the radio, it will be important for her to
A. use a high level of repetition. B. buy a really long time slot to get all the information in. C. be both informal and conversational in tone. D. use a quick speaker to attract attention to the commercial. E. say the restaurant's name and location three separate times.
A small business owner decides that her firm has a good customer focus and adequate tools and techniques needed for a TQM program. To be assured of a strong quality program, she must also have the proper
A. benchmarking. B. marketing research. C. organizational culture. D. statistical quality control.