An approach that goes directly to showing the product to the prospect is the:
A) referral approach
B) question approach
C) product demonstration approach
D) survey approach
E) premium approach
C
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For some products, affective ads are an effective approach because there are no real tangible differences among the brands
Indicate whether the statement is true or false
The process of dividing a total cost into parts and assigning it to cost objects is known as:
A. cost tracing. B. cost allocation. C. cost division. D. None of the answers are correct.
As a salesperson, part of your job in handling a customer complaint is to do all of the following EXCEPT:
A. following up to make sure the customer is satisfied. B. expressing sincere regret for the problem. C. obtaining as much relevant information from your customer as you can. D. handling the complaint quickly. E. pointing out that they are getting better service compared to the competition.
Which of the following would be an example of partnering?
A) selling a customized bus to the CEO of the bus manufacturer B) renting customized buses to corporate customers through a car service agency that services corporations C) using the same brand of paint on all the buses they customize D) developing s standardized process to ensure the buses all receive the same steps, with differences within those steps E) creating two or more identical customizations for the same customer