Each labor and delivery room at Dekalb County's new Medical Center has hardwood floors, soft lighting, and mission-style furniture. The facility also features a stone fireplace in the lobby, a bistro-style restaurant, and VIP suites for discerning mothers-to-be. This unique design and furnishings give the Medical Center a:
A. profit-enhanced advantage
B. competitive advantage
C. quality objectivity
D. strategic strength
E. tactical opportunity
Answer: B
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Kristy's Decorations Inc is a firm that manufactures and sells Halloween decorations in Oakland. The firm starts heavily advertising its products during September and October, and sets up temporary shops in various neighborhoods during this period
After Halloween is over, the firm does not direct any messages to its target customers till the next year. In this example, Kristy's Decorations Inc uses which of the following marketing communications strategies? A) a distributed frequency strategy B) a gross frequency strategy C) an umbrella strategy D) a concentrated frequency strategy E) a heavy-up message strategy
Large developers often distribute prerelease versions, called _____, of software to be tested by companies that agree to use the application with actual data for several months.
Fill in the blank(s) with the appropriate word(s).
John and Daren are new employees at Pixystems Inc. Their firm is implementing a new self-service portal. The portal slows down the production process, but it gives accurate results. The portal is aimed at improving the relationship between employees and supervisors rather than enhancing their competence in their tasks. John is confident about his ability and the new portal used in the company. Daren is anxious and feels that he lacks the ability to understand the new portal. Which of the following statements is true about the scenario?
A. Daren has a low level of emotional intelligence. B. The portal is efficient but not effective. C. John has high self-efficacy. D. The portal does not address the relatedness needs of the employees at the firm.
Locking petty cash in a safe is an example of __________________________
Fill in the blank(s) with correct word