Who developed ADRs and where?
A. Donald Trump in the U.S.
B. J. P. Morgan in the U.S. for a Selfridge's listing.
C. J. F. Kennedy for Cuban listings in the U.S.
D. LSE in the UK for Selfridges to list in the U.S.
Answer: B
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A company's pricing policy objectives may include maintaining a minimum return on investment
Indicate whether the statement is true or false
When a company pursues a lagging strategy, ______.
a. it increases its capacity only when there is a sizeable increase in demand b. it increases its capacity only when there is a small increase in demand c. it increases its capacity only when there is no change in demand d. it increases its capacity only when there is sufficient capital investment available
For health-related companies such as Jenny Craig, Inc., one of the most frequent ethical issues related to communications that they face is
A. deception. B. providing too much information. C. seeking FDA approval. D. experiments on animals. E. safe packaging.
The ________ is a highly refined facsimile of the finished ad.
A. thumbnail photo B. rough layout C. comprehensive layout D. photo-ready art E. dummy