Miller & Sons Funeral Home has handled all of the funeral needs for the Atwater family since 1957. The family believes that Miller & Sons offers them good value for their dollar and the Miller sons and the Atwater boys played on the same high school football team. Miller & Sons Funeral Home is using ________ to implement its customer retention strategy.

A. Customization bonds
B. Security bonds
C. Social bonds
D. Structural bonds
E. Economic bonds


Answer: C

Business

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