The difference between soft skills and hard skills refers to the distinction between
A) intellectual and mechanical skills.
B) personal and job-related skills.
C) irrelevant and relevant skills.
D) interpersonal and technical skills.
Answer: D
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A large software manufacturer attempts to lock in customers by making it difficult for them to substitute their software with one from another company. The strategy used by the company is referred to as ________.
A. standardization strategy B. switching costs strategy C. bait-and-switch strategy D. low cost operation strategy E. marketing strategy
The market is divided into groups according to the reason the consumer made the purchase when marketers segment based on ________.
Fill in the blank(s) with the appropriate word(s).
________ is the process by which new products are likely to be adopted, the rate at which they will be adopted, and the process through which the products will spread into markets.
Fill in the blank(s) with the appropriate word(s).
What groups similar attributes together to discover segments or clusters, and then examine the attributes and values that define those segments?
A. Classification B. Clustering C. Estimation D. Affinity grouping