At the ________ level, marketers must convince customers that their product category solution to the customer's problem is superior to the solution provided by other product categories
A) product form competition
B) product category competition
C) generic competition
D) budget competition
C
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Which of the following statements about subpoenas is correct?
a. A subpoena can only be issued by agents of a grand jury or of the court. b. A subpoena is one of the two ways to gain access to difficult to obtain information. c. A subpoena must be signed by the chair of the grand jury. d. A subpoena's only purpose is to access difficult to obtain documents.
A customer complaint should most likely be viewed as a(n):
A) lost sale in the future due to customer frustration and anger B) opportunity to prove the firm's commitment to service C) problem that will require attention in the future D) issue associated with a single department E) misperception on the part of the customer
A typical capacity for an oil supertanker would be approximately?
a. 500,000 barrels b. 1,000,000 barrels c. 2,000,000 barrels d. 40,000,000 barrels
The presence of transaction costs in financial markets explains, in part, why
A) financial intermediaries and indirect finance play such an important role in financial markets. B) equity and bond financing play such an important role in financial markets. C) corporations get more funds through equity financing than they get from financial intermediaries. D) direct financing is more important than indirect financing as a source of funds.