What are the characteristics of short-term objectives? Provide examples of practical applications of these characteristics by organizations.
What will be an ideal response?
To be effective, short-term objectives must have several attributes. They should: be specific and measurable; include a specific time horizon for their attainment; be achievable, yet challenging enough to motivate managers who must strive to accomplish them. Research has found that performance is enhanced when individuals are encouraged to attain specific, difficult, yet achievable, goals (as opposed to vague "do your best" goals). Examples will vary.
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The American Marketing Association defines a ________ as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of
competitors." A) copyright B) trademark C) slogan D) brand E) logo
A project manager is responsible for which of the following things in a change project:
a. Being the immovable visionary force b. Advising the team on direction c. Coordinating logistics and tracking progress d. Dealing with stakeholders
Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged. The wording of that slogan is "________."
A. Keep America Driving B. Buy American Fuel C. Power to the Pistons D. Put a Tiger in Your Tank E. Put the Pedal to the Metal
Which of the following is not a source of unsystematic risk?
A) A major economic downturn B) A crippling labor strike C) A competitor's successful advertising campaign D) The departure of a firm's chief executive officer E) The expiration of a patent