Figure 7-1According to Figure 7-1 above, implementing marketing actions occurs during which step of the five-step marketing research approach?
A. A
B. B
C. C
D. D
E. E
Answer: E
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The proper procedure for computing the issuance price of a bond includes adding the
A) maturity value of the bonds to the accrued interest. B) maturity value of the bonds to the present value of the interest payments. C) present value of the principal to the accrued interest. D) present value of the principal to the present value of the interest payments.
A firm is trying to determine if it should launch a product. The product has an expected life of three years. It will bring in cash flows of $10,000 in each of the three years. The company estimates that it will invest $28,000 in product research and development costs. Assume a discount rate of 8%. Based on NPV, what should the firm do?
a. Launch the product because NPV is greater than the amount to be invested b. Not launch the product because NPV is greater than the amount to be invested c. Launch the product because the amount to be invested is greater than NPV d. Not launch the product because the amount to be invested is greater than NPV
_____ bank loans are made on a discounted value of the receivables pledged.
a. Accounts receivable financing b. Peer-to-peer c. Trade lending d. Convertible stock
Helen, the owner of Crazy Cupcakes, is conducting a SWOT analysis of her company to find out where she can improve her business and to identify possibilities for expansion. Which of the following represents an opportunity for expansion?
A. There has been a trend toward personalized cupcakes for a variety of occasions. B. The production process was found to be highly efficient and wastage was kept to a minimum. C. In a taste test, Crazy Cupcakes products ranked higher than competitors in the taste and texture segments. D. Crazy Cupcakes decorators are among the best in their field and design plays a major role in the popularity of the products.