The audience share of the original three broadcast networks—ABC, CBS and NBC—has remained stable since the introduction of cable networks and satellite delivery services

a. True
b. False


ANSWER: False

Communication & Mass Media

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Why do large media firms produce commodities in large volumes?

a) To fight media illiteracy b) To pursue economies of scale c) To eliminate competition d) To take advantage of network structures

Communication & Mass Media

A station's signature is part of its:

a. identity b. call letters c. frequency d. all of these answers e. none of these answers

Communication & Mass Media

"The federal government has an obligation to end poverty" is an example of a proposition of:

A. Inference B. Value C. Policy D. Fact E. None of these answers are correct.

Communication & Mass Media

As explained in your textbook, the two major functions of a speech conclusion are to

A. signal the end of the speech and thank the audience for attending. B. reinforce the central idea and establish the speaker's credibility. C. signal the end of the speech and reinforce the speaker's central idea. D. repeat the preview statement and review the speaker's visual aids. E. thank the audience for attending and apologize for any mistakes in the speech.

Communication & Mass Media