________ refers to the actions taken by an organization in response to a service failure.
A. Procedural recovery
B. Service inconsistency
C. Service recovery
D. Outcome fairness
E. Service paradox
Answer: C
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Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) ________; and (3) adding new attributes to the product.
A. denigrating the attributes of competitors' products B. actively educating consumers about the product's competitive advantages C. changing the perceived importance of attributes D. reinforcing the consumers' sense of self confidence in making wise purchase decisions E. refocusing a consumer's attention from one attribute to another
All of the following are considered critical elements of a good ethics program except
a. An introduction from the CEO b. The assignment of functional responsibility c. Proper employee training d. An ethics hotline
The term "salesperson" is an example of a:
A. gender-specific word. B. gender-bias word. C. discriminatory word. D. gender-neutral word.
In a maximal flow problem, all the net flows are typically zeros
Indicate whether the statement is true or false