The introduction to an oral presentation should ________

A) cover a limited number of main points, say, two to four
B) try to establish the credibility of the audience
C) be organized using a common strategy such as chronological or geographical
D) preview the main points of the presentation


D

Business

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Coca-Cola had to delay launching its Powerade sports drink in Europe due to the lack of uniform food safety laws in the European Union

Indicate whether the statement is true or false

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Which of the following is an example of a productivity measure?

A. Cost of merchandise B. Gross margin C. Net sales D. Inventory turnover E. Advertising expenses

Business

In the referral approach, a salesperson mentions the name of a mutual acquaintance.

Answer the following statement true (T) or false (F)

Business

The first step in segmenting international markets is to

A. list the suppliers who serve the market. B. treat all the countries in the "foreign market" as one segment. C. develop a marketing mix. D. segment by country or region-looking at demographic, cultural, and other characteristics. E. consider the number, size, kind, and location of business and organizational customers.

Business