Which of the following is true regarding marketing control?
A. The marketing manager needs information that is captured as soon as it comes in.
B. Fast feedback from the marketplace can be a source of competitive advantage.
C. Fast feedback is not possible unless the necessary data can be quickly sorted and analyzed.
D. Today's marketing managers have access to more information about the effectiveness of their strategies than in previous years.
E. All these answers are correct.
Answer: E
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A. let them know you have not forgotten them and appreciate their business B. establish a close personal friendship with each and every customer C. trick them into remaining loyal to your company D. hand off responsibility to the customer for any service breakdowns
____________ means to seek solutions from consultants, competitors, and other successful firms.
a. Mimicry b. Grafting c. Scanning d. Vicarious learning
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A) provide medical care insurance in retirement. B) generally benefit older workers. C) typically cover 100 percent of health insurance premiums. D) provide a voucher or a set amount of money for you to purchase health insurance.
Which of the following accounts contains the actual money that can be spent by a firm?
A. Accounts Receivable B. Notes Payable C. Net Worth D. Inventories E. Cash and Equivalents