Which of the following is a responsibility that is common to the managers of cost, profit, and investment centers?
A) generating revenues
B) generating profits
C) managing the invested capital
D) controlling costs
D) controlling costs
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What are purchase panels and media panels? Develop examples of marketing situations where you would use each. Be sure to explain the type of information you would collect and the make up of the panel respondents
What will be an ideal response?
Tristan is developing a presentation for employee orientation. Which of the following should NOT be used as a technique to ensure that the audience understands the points of his presentation?
a. Interesting anecdotes that tie into the presentation. b. Relevant statistics to lend authority to points. c. Presentation visuals to enhance effectiveness. d. Long, complex sentences to enhance credibility.
Meeting forecasted demand while minimizing costs and maximizing customer service over a series of planning periods is broadly referred to as?
a. Aggregate planning b. Firms acting independently c. Firms acting in their own best interest d. Firms sharing information
An arrangement in which the investment banking firm typically buys the securities from the issuing firm and then sells the securities in the primary markets, hoping to make a profit, is called a(n) _____.
A. best-efforts arrangement B. underwritten arrangement C. guaranteed capital arrangement D. privately placed arrangement E. accelerated securities exchange arrangement