Revenue management is the use of marketing to increase the profit generated from a limited supply of supply chain assets
Indicate whether the statement is true or false.
Answer: FALSE
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A media that is leaner would be used for what types of messages?
A) Non-routine or complex messages B) Messages that transfer simple information C) Messages that attempt to humanize your presence D) Messages that communicate caring E) Messages to gain commitment
One common problem with the current ratio is that it is susceptible to "window dressing." If prior to the end of the accounting period Saxon Company has a current ratio of 1.5 and management wishes to boost its current ratio it may decide to
a. pay off accounts payable prior to year end. b. purchase more inventory on account. c. purchase short-term investments with cash. d. purchase more inventory with cash.
The two stages an organization should go through when deciding on monetary pricing are
a. determining demand functions and conducting a break-even analysis b. determining the demand and then the response functions c. determining the pricing objective and then the pricing strategy d. determining the perceived cost and then the monetary cost e. determining the benefit bundle and then the cost bundle
When comparing and contrasting the differences between a localized multidomestic strategy and a global strategy you would not say that
A. a global strategy involves striving to be the global low-cost provider by economically producing and marketing a mostly standardized product worldwide, whereas a multidomestic strategy entails pursuing broad differentiation and striving to strongly differentiate its products in one country from the products it sells in other countries. B. a global strategy often entails use of the best suppliers from anywhere in the world, whereas a multidomestic strategy may entail fairly extensive use of local suppliers (especially where use of local sources is required by host governments). C. a global strategy tends to involve use of similar distribution and marketing approaches worldwide, whereas a multidomestic strategy often entails adapting distribution and marketing to local customs and the culture of each country. D. a global strategy entails extensive strategy coordination across countries and a multidomestic strategy entails little or no strategy coordination across countries. E. a global strategy relies upon the same technologies, competencies, and capabilities worldwide, whereas a multidomestic strategy often entails the use of somewhat different technologies, competencies, and capabilities as may be needed to accommodate local buyer tastes, cultural traditions, and market conditions.