Many times, something you read when scanning a Web directory like Yahoo can generate a great idea for a speech topic

Indicate whether the statement is true or false


True

Communication & Mass Media

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According to the text, which of the following best summarizes Em Griffin’s view of the

wisdom of using guilt to persuade people?

a. Guilt is effective at gaining compliance with a request, but people tend to avoid and devalue those who make them feel guilty. b. Guilt is not very effective at gaining compliance with a request. © 2016 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. c. Guilt is a technique that can unlock the subliminal desires that have been repressed, resulting in low levels of immediate persuasion but higher levels of persuasion over the long-term. d. Guilt operates according to the principle of reciprocity—if you make me feel guilty then I’ll make you feel guilty. e. Guilt is persuasive with some people and not so persuasive with others—the persuader really needs to know the audience before using the guilt appeal.

Communication & Mass Media

Which of the following linguistic features was NOT identified in the textbook as affecting a speaker's credibility?

A. equivocal statements B. use of clichés C. incorrect diction D. a speaker's dialect

Communication & Mass Media

Which of the following media was among the first to demassify in the 1950s?

A) television B) radio C) magazines D) newspapers

Communication & Mass Media

People with a(n) __________ orientation are predisposed to think of ways to change themselves as a means of changing the world

A) becoming B) doing C) active D) social

Communication & Mass Media