The publisher of Ebony magazine has forged an alliance with Dan River, Inc. to create luxury bed and bath products for the newly developed Ebony Home brand. Ebony Home will use the publisher's long history and expertise to market to the African American market. The African American market is the _____ for the Ebony Home brand.
A. target market
B. buying center
C. aggregated unit
D. consumer cluster
E. demographic sample
Answer: A
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Fill in the blank(s) with the appropriate word(s).
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A. CRM selling B. Missionary selling C. Exclusive selling D. Team selling E. Relationship selling
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Indicate whether the statement is true or false