Write an essay in which you explain the seven principles of communication discussed in this chapter.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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Numerous studies have shown that in general we find ________ to be more attractive than complementarities.

A. proximity B. task orientations C. appearance D. similarities

Communication & Mass Media

Before planning his class speech on gun control legislation, Brad passed around a brief questionnaire asking whether his classmates were for or against gun control, did they agree with the current laws, etc. Was this a good idea, according to your text?

A) Yes; performing this form of audience analysis is a good idea when it is possible. B) Yes; this is a useful technique for analyzing the audience, since it will interest them in hearing what Brad has to say. C) No; by using the questionnaire, he is revealing his speech topic to the class. D) No; the class is a captive audience, so finding out their views ahead of time isn't necessary.

Communication & Mass Media

Men use more ____________ in giving nonverbal messages than

women use. A. time B. space C. energy D. repetition E. variety

Communication & Mass Media

When you decide to acknowledge an accurate criticism, an apology is also necessary

Indicate whether the statement is true or false

Communication & Mass Media