Gathering information about applicants for a position and choosing the most appropriate applicant is called
A. recruitment.
B. selection.
C. orientation.
D. evaluation.
E. employing.
Answer: B
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Indicate whether the statement is true or false
An employee with strong moral character and behavior has worked at a small company for many years. The company grows large enough to implement a formal code of ethics. How is this employee likely to react to that new code?
a. with resentment b. by embracing its provisions c. by rejecting it d. with indifference
The text mentions that Steve Jobs, Bill Gates, and Jeff Bezos all display highly coercive, unethical behavior yet have been very successful. Which of the following bits of evidence offered by the text is a successful counter to this unfortunate truth?
a. This unethical leadership is likely to lead the companies of these CEOs into eventual decline. b. These men are/were not admired by very many employees in their companies. c. Most lower-level managers express the desire to put ethics above company success or profits. d. Ethical organizations outperform unethical ones in the market over the long term.
Briefly identify and describe the characteristics of target customers that are included in the customer media profile developed by a marketer during the media selection process
Then create a hypothetical customer media profile using those characteristics.