The degree to which research methods produce stable, consistent results is called _______________

a. generalizability
b. correlation
c. validity
d. reliability


d

Communication & Mass Media

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Communication skills such as perception-checking do not always work; therefore,

a. flexibility and strategy are integral to competent communication. b. a person should always use the same communicative strategy for every situation. c. avoid interpretations of sense data at all costs. d. do not request feedback from interaction partners. e. do not bother with perception-checking.

Communication & Mass Media

Measuring reach and impressions requires which one of the following?

a. a substantial sample size b. historical context c. high target audience relevance d. a control group

Communication & Mass Media

Which informative topic would be most appropriate when speaking to master vegetable gardeners?

a. selecting the proper size for a garden plot b. the easiest vegetables to grow c. tips for selecting the best growing soil d. successful interplanting techniques

Communication & Mass Media

Choose the research term that describes "the author uses metaphors, phrasings, and imagery to create striking stories."

A. Writing style of the confessional B. Writing style of the impressionist C. Writing style of the realist

Communication & Mass Media