In brainstorming, the team sits around a table, with a facilitator at a flip chart, chalk board, or personal computer with a projector to record ideas. One member states an idea, and then
a. the next member states an idea.
b. the others judge the idea.
c. another member supports the idea.
d. the others decide if it should stay on the list.
a
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While traveling in New Orleans, Braiden had some difficulty understanding the people she met, even when they spoke English. The accents Braiden heard could be considered a ______.
a. source distraction b. bias distraction c. medium distraction d. situational distraction
What is the intersection of a row and a column in a cross-tabulation table called?
A) a "cross-tabulation cell" B) a dangerous intersection C) a chi-square D) a "cross-cell interaction" E) an intersect cell
Which of the following is a true statement about the steps in the marketing research process?
A) The research design should be determined before the problem is defined. B) The last step is to analyze and interpret the data. C) The first step is selecting a method of data collection. D) The first step is defining the research problem. E) The data must be collected before the sample can be designed.
How would a company’s donation of accounting services for a nonprofit charity differ from its donation of cash to that same organization?
a. It would be of greater value to the nonprofit. b. It would not be quantifiable in terms of monetary value. c. It would not have as big an effect on the giving company’s reputation. d. It would not be tax deductible.