Which of the following is the targeted constituency of product manufacturers and service
providers' pull marketing efforts?
A) customers B) wholesalers C) distributors D) retailers
A
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In this symptom, self-censorship occurs as members strive not to have others perceive them as deviating from the group’s consensus. This is a symptom of what?
A. brainstorming B. boomeranging C. authoritarian leadership D. groupthink
Answer the following statements true (T) or false (F)
1. In time-critical situations, satisficing may be a good approach to decision making. 2. One problem with the incremental model is that temporary steps may actually impede a beneficial long-term solution. 3. When then-president of Chrysler Bob Lutz ordered the development of the Dodge Viper without supporting research but because it "just felt right," he was using the incremental model of decision making. 4. Intuition based on feelings rather than expertise, or the involuntary emotional response to those feelings, is known as automated experience.
ABC is a company which is involved in selling data that is designed to serve information needs of firms like PepsiCo and Coca-Cola. The data are primarily collected through surveys, purchase and media panels and scanners
What kind of service does ABC provide in the marketing research industry? A) internet service B) data analysis service C) limited-service suppliers D) coding and data entry services E) syndicated services
Briefly describe competitive advantage
What will be an ideal response?