Gallup and Robinson Magazine Impact Research Service (MIRS) test ads using an at-home in-magazine context among widely dispersed samples. Test ads may naturally appear in the magazine or are inserted as tip-ins
It provides strong, validated measures of recall, persuasion, and ad reaction with responsive scheduling. The MIRS is an example of surveys being used ________.
A) to evaluate advertising
B) to examine purchase and consumption behavior
C) for market segmentation
D) all of the above
A
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The process of building into a job such motivating factors as recognition and achievement is called
A. MBO. B. job design. C. job enrichment. D. job enlargement. E. horizontal loading.
According to the United Nations code of conduct for transnational corporations, companies are free to give gifts or payments to ensure the business transaction occurs
Indicate whether the statement is true or false
You want to propose a workplace change to your employer. Which of these is the best advice for you?
A) Because your supervisor should already be aware of the pros of changing the procedure, avoid providing any evidence. B) Stress your own needs and how you will benefit from the change because this is your proposal. C) Avoid words like suggest and recommend because these words make you look weak. D) Focus on how much money the proposed change will save the company.
Vince declares personal bankruptcy in 2015. Which of the following debts will NOT be discharged by the bankruptcy?
A) $12,000 he owes his ex-wife for spousal support B) $9,000 he owes the bank on a line of credit C) $8,000 he owes in unpaid rent D) $20,000 he owes in unpaid income tax E) none of these debts would be discharged in a personal bankruptcy