A ________ limits the quantity of imported merchandise, thus minimizing competition faced by domestic products.
A. trade agreement
B. tariff
C. trading bloc
D. quota
E. duty
Answer: D
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In general, it costs ________ times more to replace a customer than it costs to keep a customer
A) two B) three C) four D) five E) six
Altruron Technologies creates a Facebook page for its new brand of LED television, Sparta. The Facebook page provides latest updates on Sparta and key service issues of the product
It also encourages user comments on the page and users share the information and pictures with their contacts in Facebook. The company has been marketing the page aggressively and has been encouraging users to "like" the product in Facebook. This social networking page and related efforts help the company attract prospective customers. The situation discussed here is an example of ________ marketing. A) viral B) deceptive C) stealth D) direct E) guerilla
Questionnaires serve as enduring records of the research
Indicate whether the statement is true or false
Which of the following demonstrates a company that has implemented a low cost, broad market strategy?
A. Payless Shoes B. The Sharper Image C. Walmart D. Neiman Marcus