Irene was preparing the agenda for a team meeting. She felt the most challenging point of discussion was how to best merge the creative writing and storyboarding teams in her firm. Where should Irene place this item on the agenda?
a. Middle of the meeting
b. Beginning of the meeting
c. End of the meeting
d. Before the meeting recess
A
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a. True b. False
All of the following are basic evaluation rules to follow, EXCEPT: a. Mass media coverage represents the pinnacle in PR evaluation. b. Ask only necessary and relevant research questions. c. It takes several research methods to evaluate the effectiveness of PRefforts
d. Be sure to take into account all organizational activities going on duringthe same time as the PR campaign.
In CET, the persuasion process involves:
a. appearance b. credibility c. sensitivity d. likeability e. b and d (page 371 right)
Public speaking skills can make you more confident, but they have no impact on your long-term employment success
Indicate whether the statement is true or false.