Which of the following strategies involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number one or number two market share positions with good growth prospects in their categories?
A) megabrand strategies
B) niche marketing strategies
C) social marketing strategies
D) co-branding
E) licensing
A
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Which of the following trends can be unfavorable from the viewpoint of a bondholder?
a. The issuing company's debt ratio is steadily declining. b. The issuing company's interest coverage ratio is steadily rising. c. Market interest rates are steadily rising. d. The issuing company's net cash flow from operating activities is steadily increasing.
Which of the following is one of the four major components of the marketing planning process?
A) allocating resources and monitoring B) creating a business vision C) creating a business mission D) finalizing a business plan E) completing a portfolio analysis
All things equal, general obligation municipal bonds are safer than revenue municipal bonds
Indicate whether the statement is true or false
Danielle is a divorced single parent who is currently paying back a college loan, attending graduate school part-time, and working full-time earning $42,000. She has custody and provides all support for her child
Which of the following adjustments, deductions, or credits might apply to her? A) Adjustment for student loan interest B) Child tax credit C) Child and dependent care credit D) Lifetime learning tax credit E) All of the above