What are the three principal methods for scheduling media? Describe each method and give an example of products that would benefit from each.
What will be an ideal response?
In a continuous schedule, advertising runs steadily and varies little over the campaign period. An example would be any product that consumers purchase regularly, such as bread. Flighting alternates periods of advertising with periods of no advertising. An example would be any product that has seasonal demand, such as sunblock lotion. Pulsing mixes continuous and flighting strategies. This method is appropriate for products that are used all year round, but have certain periods in which their use is heavy, such as paper plates and disposable cutlery.
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Interviewers should record responses after the interview
Indicate whether the statement is true or false
Which of the following is NOT true about demographics?
A) Demographics are quantifiable characteristics about consumers. B) Demographic data are particularly easy to obtain and useful for statistical analysis. C) Marketers can often categorize consumers along a number of factors. D) Businesses can be classified demographically. E) Demographic information focuses on consumers' values, attitudes and lifestyles.
The development of global leaders is a complex process that demands flexibility to match the individual, organizational, and ______ contexts in which the leaders need to learn and perform.
Fill in the blank(s) with the appropriate word(s).
The aging method of determining bad debts expense is based on the knowledge that the longer a receivable is past due, the higher the likelihood of collection.
Answer the following statement true (T) or false (F)