Identify three ways that information is collected about individuals on the Internet
What will be an ideal response?
Web site registration, cookies, and reading an individual's blogs or newsgroup postings. Exhibit 11.11 identifies additional ways.
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If you do not have all of the information for a complete plan, you should
A. make decisions based on what you have, since perfect information is rare. B. wait until you can get that information to take action you know will be appropriate. C. implement two or more courses of action simultaneously. D. shrink the plan to limit its scope to only areas where you have good information. E. disregard the plan and go with your intuition.
Why would a small retailer not be interested in selling at kiosks situated in airports?
A. The rent per square foot is very expensive. B. The high foot traffic can be helpful for testing the response to new products. C. Relatively inexpensive compared to a regular sized store D. The location is often convenient for workers. E. The retailer can offer seasonal merchandise that closes after the season.
Mr. Parker whom is the regional manager will conduct the two day travel seminar
What will be an ideal response?
In 2018, the number of online buyers in the United States was over 190 million.
Answer the following statement true (T) or false (F)