The ________ states that the rank that consumers assign to a service relative to the others in the category predicts share of wallet.
A. Share of spending formula
B. Wallet allocation rule
C. Market allocation rule
D. Share of customer formula
E. Budget allocation rule
Answer: B
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The difference between the value that an activity generates and the cost of the activity is called margin.
Answer the following statement true (T) or false (F)
Brandi is discussing an important issue with a colleague, Antoinette, and wants to convey a positive attitude. One way for her to do that is by
A) keeping gestures at a minimum. B) facing Antoinette directly. C) crossing her arms and legs. D) keeping great physical distant from Antoinette. E) keeping a very serious expression on her face.
Names for new brands are now usually selected for __________________________.
a. Legal reasons b. Global potential c. Image d. All of the above
Which of the following dispatching rules ignore due dates?
A) shortest processing time B) earliest operation due date C) first come, first served D) A and B above both ignore due dates. E) A and C above both ignore due dates.