Reducing the business process layers in a distribution channel is called
A) disintermediation.
B) BPR.
C) market segmentation.
D) network effects.
E) market transparency.
A
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Which of the following types of businesses would normally have the shortest operating cycle?
a. A retail clothing store b. A grocery store c. A wholesale furniture store d. A car manufacturer e. A car dealer
In the MPR context, CGM is the abbreviation for ________
A) consumer goods market. B) cost of goods manufactured. C) consumer generated marketing. D) communication generated messages. E) corporation general meeting
________ is an analytic method that identifies which products or services to recommend based on a determination of how similar a product or service seems to be to those that the customer has demonstrated a preference for in the past, or is currently considering.
A. Attribution B. Content filtering C. Targeting D. Content segmenting E. Collaborative filtering
Use the information in Scenario C.1. What is the economic production lot size (ELS)?
A) fewer than or equal to 400 units B) greater than 400 units but fewer than or equal to 480 units C) greater than 480 units but fewer than or equal to 500 units D) greater than 500 units