The basic issues or selling points that an advertiser wants to include in an advertising campaign is (are) the
A. advertising objectives.
B. target audience objectives.
C. media plan.
D. advertising message.
E. advertising platform.
Answer: E
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Indicate whether the statement is true or false
Outcome evaluation could include measurement of consumer attitudes before and after a product launch
Indicate whether the statement is true or false
Bamber and Meshoulam (2000) propose two dimensions of HR strategy: ‘acquisition and development’. And which of the following:
a. locus of control b. focus of control c. focus of supervision d. locus of surveillance
Consumers will be more price sensitive when
A. the cost of not getting the expected benefits of a purchase is high. B. the price they have to pay is more than they anticipated. C. a product's price is within the range that they perceive as fair or reasonable. D. some or all of the purchase price is paid by others. E. they perceive the price as a gain rather than a forgone loss.