Unhappy customers are ______ as likely to spread negative word of mouth as happy ones are to spread positive word of mouth.
a. just
b. twice
c. three times
d. four times
b. twice
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In the ACE communication process, ________ involves thinking strategically about your purpose, desired outcome, business needs, audience and stakeholder needs, content needs, and medium choices
A) analyzing B) adjusting C) composing D) creating E) editing
The organization's effort to update the organization's mission, objectives and goals and a systematic big picture consideration of organizational alternatives is called
a. Organizational Marketing Plan Process b. Campaign Marketing Plan Process c. Portfolio Planning d. Internal Environmental assessment e. The Strategic Plan
Ludington Corporation provides the following data from a recent period for its manufacture of shoes: direct material costs, $24,000; direct labor costs, $12,000; and total fixed costs, $40,000. Sales were $60,000 based on 12,000 units sold during the period. Calculate the contribution margin and the contribution margin ratio.
What will be an ideal response?
The Democratic Republic of Congo in Africa joined CAFTA in 2004, renaming the trade agreement DR-CAFTA.
Answer the following statement true (T) or false (F)