Under which of the following legal forms of organization is ownership readily transferable?
A) sole proprietorships
B) partnerships
C) limited partnerships
D) corporations
D
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The advertising promise that captures the reason that people buy products is known as:
A) creative strategy. B) the advertising appeal. C) the selling proposition. D) the creative execution. E) the big idea.
Most retailers will put low prices on some items in order to increase traffic to the store. These low-priced products are known as ________
A) loss leaders B) price ceilings C) price skimmers D) price floors E) cold calls
Companies like 3M, Google, and Sony have ________ that encourage employees to develop new ideas
A) trade magazines B) marketing research firms C) government agencies D) competitor's ads E) intrapreneurial programs
________ refers to the stage of the business buying process in which the buying organization decides on and specifies the best technical product characteristics for a needed item
A) Performance review B) General needs description C) Product development D) Proposal solicitation E) Product specification