The use of toll-free telephone numbers that customers call to obtain information about products and make purchases is referred to as ________.
A. outbound telemarketing
B. multichannel selling
C. inbound telemarketing
D. interactive marketing
E. outbound telepresence
Answer: C
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A method used to determine if specific programs are achieving goals is called ______.
A. systems theory B. program evaluation C. statistical benchmarking D. effectiveness evaluation
Which of the following statements is CORRECT?
A. As the stock's price rises, the time value portion of an option on a stock increases because the difference between the price of the stock and the fixed strike price increases. B. Issuing options provides companies with a low cost method of raising capital. C. The market value of an option depends in part on the option's time to maturity and also on the variability of the underlying stock's price. D. The potential loss on an option decreases as the option sells at higher and higher prices because the profit margin gets bigger. E. An option's value is determined by its exercise value, which is the market price of the stock less its striking price. Thus, an option can't sell for more than its exercise value.
When doing positioning, a marketing manager should
A. plan physical product changes rather than image changes. B. avoid targeting strategies. C. rely on how customers think about proposed and/or existing brands in a market. D. focus on specific product features of all generic competitors. E. None of these answers is correct.
Tantanka Manufacturing Corporation uses a standard cost system with machine-hours as the activity base for overhead. The following information relates to production for last year: Variable FixedTotal budgeted overhead (at denominator level of activity)$432,000 $684,000Total applied overhead$410,400 $649,800Total actual overhead$456,000 $655,500The standard machine-hours allowed for actual output during the year were 7,600. The actual machine-hours incurred were 7,500.What was Tantanka's variable overhead efficiency variance?
A. $21,600 Unfavorable B. $51,000 Unfavorable C. $5,472 Unfavorable D. $5,400 Favorable